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the expert's advice

From Suite Benessere Magazine
Issue N. 15 | Fall 2003

Dear Daniele Cantoni, My home has a finished basement and garage, which I rarely use. My wife and I have decided to transform them into a small wellness area and we have already decided what kind of sauna and turkish bath we want to install [we read your article in the last issue]. We would like to learn more, though, about sensory hydro-massage showers and other similar shower systems. Thank you. Uccio M. [Caltagirone - Catania]

The term "sensory hydro-massage shower" is often used in our field to describe one or more types of water effects which, coupled with certain lights, scents and sounds, stimulate pleasurable sensations and emotions in the user. The most well-known are:
Cold fog - an extremely fine, fresh rain, coupled with a mint scent to be used with a blue/green light.
Tropical rain - large, hot drops with a tropical scent [maracuja], to be used with an orange light.
Blade shower - a large, cascade of water that gently performs a pleasurable massage.
Summer storm - an abundance of large drops that fall from the ceiling, recreating an effect similar to a summer rainstorm.
Water paradise - a path [often U-shaped] which utilizes a sequence of different water effects, creating a pleasurable surprise with each step you take.
The combination of these water effects with "heat baths" is very effective for the body and is also pleasantly refreshing in hot weather, characteristic of the area where you live.

I was recently in a center where they practice ayurvedic masagge and I heard them talking about Marma. In the past, I had only heard about Chakra. Can you explain to me what this is and what purpose it has? Greta B. [Zerobranco - Treviso]

Very often the term "Chakra" is eroneously attributed to the concept of "Marma". The term Marma belongs to the ayurvedic tradition and refers to the energy centers within the body - anatomic points from which energy is reflected. The most important Marma total 107 in all and they are activated by the prana [vital energy], which is brought to them through the Nadi [thin channels]. Imagine a great pianist, who with a precise sequence of pressure on the piano keys, is able to make beautiful music... the same thing happens when a good therapist, through applying a precise sequence of pressure on the Marma points, is able to restore balance to the pranic flow and help us return to a sense of perfect harmony with ourselves and, therefore, with the universe.

I manage two hotels in tourist cities for an international company. In one of the hotels, we are just completely the construction of a beautiful 350 sq. meter wellness center with a waiting area, steam rooms, beauty center, shower and hydro-massage area, a gym and a large relaxation room. We are considering the possibility of hiring another company to run the center for us. We also need to decide whether or not to open it up to those who are not guests at the hotel and to both men and women. I would like to know your expert's opinion and receive any advice he might have regarding the imminent construction of a second center in the other hotel. Thank you. Nicola R.

Dear manager, imagine asking a friend of yours to to buy you a new outfit, without telling him what size you are or whether you need it for a formal summer ceremony or an informal winter engagement. In all probability, you would be given an outfit which you would have to have altered to fit you and to correspond to your needs. The same thing happens with a wellness center when it is designed and built without specific "sizes" and clear "objectives" for the future. I say this because you won't find an outside company with a methodology that perfectly espouses a center that has already been built. They will have to adapt to it, which will require extra energy, while not fully utilizing some of the areas you have installed. In addition, the clients often sense that they are dealing with a company that is not operating in perfect harmony with the facility. As far as opening it up to those who aren't guests at the hotel is concerned [which I personally almost always recommend] and deciding whether or not to make it available to both men and women, these are decisions that should have been made before designing the center because they deeply influence your choices regarding the use of space and technology. For example, I see in your list of services that you haven't built any changing rooms, which would be necessary if you would want to open it up to "outsiders". As far as the male/female issue is concerned, unless you have designed the center with separate areas for men and women, I would recommend requiring clients who use the steam rooms to wear a bathing suit [it is more hygienic to use them nude, but this is considered unacceptable in most areas in Italy]. You could then designate one day exclusively for men and one for women, during which the use of a bathing suit would not be required. Another possibility [which would be more complicated] would be to have separate hours for each sex. You would first need to carefully study your clientele and the tendencies for use of such a center in your city. In the absence of information such as the name of the city, the number of hotel rooms, the existing clientele, etc., I don't feel capable of giving you further advice except that, before designing and building the second center, it would be a good idea to have the consultant who is assisting you in this project perform a careful analysis of the points I have mentioned and others.

Dear Daniele Cantoni, I would like to know if the nationality of the clientele should be taken into consideration when designing a wellness area because our hotel [despite the September 11th attack] has a client base that is about 80% American. I would appreciate your suggestions. Thank you. Vania M. [Venice]

The nationality of your client base is one of the fundamental parameters in the design of a wellness area. In your specific case, Americans love water and all the facilities connected with it. I imagine you might have some serious problems trying to build a large swimming pool in your city, so I would opt for a series of whirlpools for individual use as well as larger ones for group use, coupled with other water facilities. I would also create a beauty area with floating pools for relaxation and water massages [which are quite common in America] such as the wet table. All of this should characterized by that Italian touch that Americans look for everywhere.

Dear Dr. Cantoni, we are a family of hotel owners in northern Italy who work in an area where there are well-known hot springs. We are considering the possibility of putting in a wellness area in our hotel. We asked an architect friend of ours to help us and he drew up a project that we feel is lacking in character. When asked what type of income it might generate, he confessed that he didn't have the slightest idea. We would like to know who we should talk to and if you have any suggestions for us. Thank you.

Dear Mr... hotel owner, your problem is one that is often voiced by many others in hotel management. Allow me first of all to speak in defense of your architect because this "lack of character" may be the result of technical and structural difficulties. In addition, it is certainly not his place to analyze the financial earnings that the center will generate. So, if you have a clear idea of what you want to build, I suggest that you seek the help of a company that specializes in building wellness centers. Be very careful though, because in Italy you can count on one hand the companies in this field that have experience and are trustworthy. If, on the other hand, you want to figure out what would be the most profitable type of facility to install in your hotel, I suggest you contact a consultant in the field who, after a careful analysis, can organize a project that suits your needs, taking into account already-existing factors and particularly the objectives that you want to reach. He will also be able to draw up a business plan that will take everything into consideration [from the cost of personnel to the impact that certain products have, etc.] allowing you to face this new investment with confidence. As far as making suggestions is concerned, I'm afraid I can't go into further detail since I don't know anything about your facility, except that it is near hot springs. I can say that a year ago, I was hired to give a consultation to a company that ran famous hot springs and which, like many others of its kind, was trying to shift its image from a typically curative one to a more wellness-oriented one. The most difficult hurdle in reaching this objective was that of convincing the hotel owners in the area that they needed to work together as a team in reaching this objective and that they would have little success if they faced these challenges individually.
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